I’ve been writing email newsletters for 10 years or so and sending them to a small database of loyal fans. I have a love/hate relationship with my newsletter. Producing a newsletter can be hugely satisfying and famously frustrating. What’s the point of a newsletter? What does it take to produce […]
There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ. These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen. There’s a pecking order between these two stars, however. […]
I’ve been a fan of networking ever since I joined Business Network International some 15 years ago. I never really understood the power of networking until I read the statistical mathematician, Nassim Nicholas Taleb’s book, Antifragile: Things That Gain From Disorder. He posed a question around why some entrepreneurs are […]
If you’re on LinkedIn you’ve probably already seen the green ‘Open to Work’ (OTW) caption underneath a profile photo. If you own your own business and choose to put the OTW caption on your photo, that’s your prerogative. I wouldn’t because to me, it looks a bit clingy and desperate. […]
I was rereading Seth Godin’s All Marketers Are Liars the other day. The premise is that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not. […]
