This is
where
I think
Sales. Philosophy. Decision-making.
A laboratory for essays, observations,
experiments, and unfinished thinking.
If you’re looking for my commercial work:
I help businesses shape decisions before the commercial conversation—so they stop being compared and start getting chosen.
About Jacques
Writer. Strategist. Observer.
For over two decades, I’ve worked in sales, persuasion, positioning, philosophy, and commercial strategy.
This site is different.
It’s the notebook.
The laboratory.
The place where unfinished ideas are tested before they become workshops, frameworks, talks, or commercial strategy.
Some become essays.
Some become businesses.
Some should probably never leave the notebook.
Start here
Sales & Decision Thinking →
How decisions form before buyers realise they’re deciding.
Marketing & Positioning →
Why markets compare some companies and choose others.
Philosophy & Metaphysics →
Ideas about meaning, perception, awareness, and the structure underneath things.
Personal Observations →
Fragments from life, books, conversations, failure, and the occasional useful mistake.
Selected Essays
Most people come here to explore ideas.
Some realise they’ve been approaching sales the wrong way.
For speaking, training, or event enquiries.