Close

marketing

The World Needs You

The world needs you. Philosophy and inspiration by motivational speaker Jacques de Villiers

There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ. These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen. There’s a pecking order between these two stars, however. […]

Read More

Is your marketing weaponised?

All marketers are liars Seth Godin

I was rereading Seth Godin’s All Marketers Are Liars the other day. The premise is that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not. […]

Read More

Write for Jackson Pollock

write for Jackson Pollock

Someone once told the composer Morton Feldman that he should write for the “man in the street”. Feldman went over to the window, and who did he see? Jackson Pollock. When writing your blog posts, write about things that interest you. When you write like this, you find your tribe. What you find […]

Read More