There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ. These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen. There’s a pecking order between these two stars, however. […]
I’ve been a fan of networking ever since I joined Business Network International some 15 years ago. I never really understood the power of networking until I read the statistical mathematician, Nassim Nicholas Taleb’s book, Antifragile: Things That Gain From Disorder. He posed a question around why some entrepreneurs are […]
I was rereading Seth Godin’s All Marketers Are Liars the other day. The premise is that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not. […]
Someone once told the composer Morton Feldman that he should write for the “man in the street”. Feldman went over to the window, and who did he see? Jackson Pollock. When writing your blog posts, write about things that interest you. When you write like this, you find your tribe. What you find […]
If you feel overwhelmed by branding and marketing your business, you’re not alone. Even though I run a marketing shop, there are days when I find marketing to be a soul-sucking, money-gulping and time-wasting minefield, mired in complexity, empty promises and poor results. These are the days that I ask […]
