by Jacques de Villiers | Jan 16, 2024 | Eccentricities
Article 8/365 of Jacques’s Writing Quest I’m not sure that marketing was my first choice. If I’m honest, it was to be a time traveller. But until Elon Musk invents a time machine, I’ll have to cool my heels. A flâneur had huge appeal to me....
by Jacques de Villiers | Oct 18, 2023 | Eccentricities
There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ. These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen. There’s a pecking...
by Jacques de Villiers | Sep 7, 2023 | Marketing
I’ve been a fan of networking ever since I joined Business Network International some 15 years ago.I never really understood the power of networking until I read the statistical mathematician, Nassim Nicholas Taleb’s book, Antifragile: Things That Gain...
by Jacques de Villiers | Jun 3, 2023 | Marketing
I was rereading Seth Godin’s All Marketers Are Liars the other day. The premise is that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing...
by Jacques de Villiers | Apr 6, 2023 | Marketing
Someone once told the composer Morton Feldman that he should write for the “man in the street”. Feldman went over to the window, and who did he see? Jackson Pollock. When writing your blog posts, write about things that interest you. When...
