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When branding and marketing your company name, make sure you know the history associated with the name, otherwise you could run into trouble. A while ago I saw an advert for a parachuting outfit called Icarus. I thought it was rather an unfortunate name for a company. As you know, […]
Article by Jacques de Villiers published in Meetings SA and CEO Magazine. “If you build it, they will come.” This is the attitude of many companies when they build their websites. They think that customers will come streaming in and that a website will be a panacea for all their […]
Granted, affront advertising does not work for everyone like it worked for the British outfitter French Connection UK. Using its almost-offensive acronym, FCUK saw its sales increase by 40% and its share price more than double after its billboard campaign. Most of my clients are B2B, so this kind of […]
This blog primarily focuses on marketing, Internet Marketing, Public Relations and Sales Training strategy and tactics. I've been in marketing and public relations since 1987. My work history. After honing my craft, I started on my own in 1998. I started two companies, Motivators International (representing motivational speakers) and […]
I’ve just redone my marketing website and was pretty chuffed with the result. I got a call from Adolph Kaestner saying my website was a dog’s breakfast and doing my brand a disservice. “Have you been drinking? Because on my screen it looks beautiful,” I replied somewhat whiningly. It turns […]