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  • Powwow teepees and play tents

    Powwow teepees and play tents

    I’ve been helping Celia Jacobson with her teepees and play tents business, Powwow Designer Teepees since 2015.

    When she started the business in 2014 with a partner, she only sold four teepees.

    I’m sure it was an excuse for the two of them to get together, sew, natter, have a cup of tea (or something stronger).

    I came along in 2015 (I started dating Celia) and not having learned from experience, I stuck my nose in her business and made a few suggestions.

    Smart as a whip, she said, “You suggest it, you do it.” I created a rod for my own back, but that’s another story.

    I crafted a website. I had/have some skill with SEO and put a couple of keywords together.

    I managed to get the website to #2 on Google for the keyword teepees. But it was such a niche keyword with only 170 searches a month in South Africa at that time. Apparently, Covid-19 has had some effect because searches in South Africa are around 1 300 per month. Celia has sold a lot of teepees in 2020. Clearly folks needed to entertain their children in lockdown.

    But I’m in deep trouble with Celia because we are now sitting at #9 on Google for the keyword ‘teepees’. She has given me an ultimatum. “Either get me back to #2 (I’m not even asking for #1) or you are fired as one of our imagineers, and I’ll not be inviting you for dinner any time soon.” (Not that she has invited me for dinner for a long time … Covid scuppered that one good and solid.

    Seriously, though, we went down in the rankings because we hardly posted any articles for a while now. This goes to show, that content marketing is a thing. The optimum posting schedule is an article a day. For mere mortals who don’t have blog writers on their payroll, four times a month is adequate.

    So, my job as of today is to try and get the site back to #2. I’ll check back in a month or two and see if it can happen with a couple of tweaks I’ve made.

    quality teepees and play tents in South Africa

    Here we sit today, July 2021 with 2031 sold. Actually 2032 (we sold another one today).

    • This translates to around 290 teepees a year over the last seven years.
    • Besides South Africa, she has shipped teepees to Botswana, Dubai, France, Italy, UK, USA and Zambia.
    • As a consequence, Celia also sends work to three people that make an extra income out of this endeavour. In case you were wondering, she doesn’t pay me, but bosses me around like she does pay me.
    • I know I’m biased because I’ve seen the quality of her work, but I don’t think anyone can compete with her teepees. We’ve had people come to us who have bought teepees from other suppliers and have rated her teepees as the best.

    Excellent service, it was a pleasure to deal with you! Your Teepee’s are very well made and good quality. I will definitely order from you again. THANK YOU!!

    Marlene Ferreira, Kids Slumber Parties, Randburg (received July 2021)
    • Celia is big on #supportlocal and is vehemently against the large chain stores that buy teepees made in China. They apparently sell them for around R450. Her cost to make one is more than that. So, you can only imagine the sweatshops that are exploited to produce something so cheap. And, the quality is absolute crap.

    What did Celia do right?

    • Besides being smart enough to let me help her with her marketing šŸ˜‰
    • She crafts real quality teepees. A lot of her business comes from referrals from people that have seen the teepees at their friends houses.
    • She has an active blogging strategy. So far, she has written 100 blogs. Not nearly enough. But, way more than her nearest rival.
    • We decided early on to give the brand a personal touch. So, there are no Woo Commerce or catalogues where you click and buy. Nothing impersonal. You literally have to speak with Celia. She doesn’t just let anyone get one of her works of art. She wants her teepees to go to homes where they will be appreciated. So, she’s the face of the brand.
    • Facebook was a bust, but Instagram is a winner for her. So, she focuses a lot on Instagram. Go here to see her Instagram account.Teepees are visual, so they lend themselves to being featured on Instagram. Apparently, 32 percent of Instagram usersĀ in South Africa are between 25 and 34 years old. This is the age when folks have children. Children/teepees … a match made in heaven, methinks. Interestingly, for me anyway, she has sold quite a lot of teepees off Instagram to single fathers.

    More than a teepee

    Teepees reinforce positive behaviour in children.

    Support local teepee suppliers in South Africa

    They are:

    • Hideouts and safe spaces
    • Nap pods
    • Reading nooks
    • Imagination stations
    • Meditation space
    • Bonding space (where parents can read and connect with their young children)

    I love what Celia has done with this business. It’s entertaining, educating and connecting children, it’s created work for other folk, and she’s having fun doing it. What more can one ask for in a business?

  • Super smart use of a chat bot for a sales pitch

    Super smart use of a chat bot for a sales pitch

    I checked out my friend, copywriter Kirsty Coetzee’s post on Atomic (A platform to create predictable sales revenue).

    I was curious to see what all the fuss was about and checked it out. It was all yadda, yadda (improving sales, scalable, predictable revenue) … all alien concepts to me right now in Covid-19.

    I’m just trying to hang on and, defend my last bottle of wine from any looters that venture onto my property. Let me not say anything about this situation lest I be called politically insensitive again.

    I do have one thing to say, however, ( Ķ”āš† ĶœŹ– Ķ”āš†)ā•­āˆ©ā•® you looters.

    Oops, I got sidetracked, we were talking about Atomic.

    Atomic uses a chat bot to give a great sales pitch in a question/answer format. Like one should run any sales call, in any case.

    I thought the way they do it is genius, and it could be useful to all of us trying to market and sell our services.

    Step1

    Click on this link to go to Atomic’s homepage.

    Step 2

    Then click on its starter option.

    Step 3

    Wait for the chat bot to come up and engage and watch how it plays out.

    I think it is rather brilliant.

  • Zoom call with Rotary Club of Johannesburg: Write your legacy story

    Zoom call with Rotary Club of Johannesburg: Write your legacy story

    As a consequence of doing an online talk on writing for Writers 2000, an article was placed in the Bedfordview and Edenvale News.

    It was picked up by David Crossley of the Rotary Club of Johannesburg, and he asked me if I’d give a 20-minute presentation to his members on Tuesday 20 July at 18:45.

    All are welcome to attend. Check the photo out for sign up details. Evidently it will be both a Zoom and Facebook Live session.

    Facebook Live. https://www.facebook.com/RCOJHB/ or Zoom https://us02web.zoom.us/j/86421787906?pwd=NmRaNVVwN2FOZ0hIZG9nMTU1bE5Xdz09
    PASSWORD: JHB

    Here’s the promotional copy.

    Write Your Legacy Story
    Healing – Happiness – Hope

    What’s stopping you from writing your legacy story?

    Do you think that you haven’t lived a life of consequence? Do you think that you haven’t done work that matters? Do you think that you haven’t made a difference to your family, friends and companions on this journey? Do you think that your story doesn’t matter?

    Philosopher, author and human excellence catalyst, Jacques de Villiers will argue that it is your duty to write your legacy story so that you enchant, enthral and encourage those that are to follow.

    He’ll argue that no matter who you are, you are of consequence, you do matter and you do make a difference. You have a story to tell, a legacy to share and lessons to impart.

    Jacques has written more than 12-million words circa 1996. He has penned and edited 33 books in that time.

    When he’s not writing, you’ll find him playing chess, catching bass, studying the philosophy of Carlos Castaneda and scratching around in military cultures.

    If you want to learn why you should write your legacy story, join us on 20 July at 18:45 on:

    https://us02web.zoom.us/j/86421787906?pwd=NmRaNVVwN2FOZ0hIZG9nMTU1bE5Xdz09 PASSWORD: JHB or https://www.facebook.com/RCOJHB/

  • Covid will take five years off your lifespan

    Covid will take five years off your lifespan

    One of the consequences of Covid-19 for me is that it has left me devastatingly isolated. It only became apparent to me the other day when a dog came running up to me whilst I was out walking.

    It was friendly, so I patted and stroked it. Then I stuck my face into its fur and breathed in that dog smell. Then I burst into tears.

    This was the first physical contact I had with a living creature for months. I don’t count the elbow handshakes, fist pumps and looking at someone behind a mask, two metres away. That doesn’t cut it for me.

    Touching the dog was visceral, vital and invigorating. When the owner reached us, I had to force myself to let go of the dog.

    It is clear to me that I need physical contact. I need a hug. I need to hold a hand. I need to feel someone else’s heartbeat. I need this to keep my heart beating, to be healthy and happy.

    If there’s anything positive to this pandemic, those that are going through it with their partners and families, are better off than those who are alone.

    In terms of longevity, the science is clear on this. One of the key ingredients to living longer is connection, companionship and conversation. Covid-19, in my opinion, is screwing the connection piece up big time (especially for those that live alone). I’m convinced it will reduce our life spans. I just sucked five years out of my thumb. It’s a good a number as anything. Whatever the number, I think you get the meaning.

    You’ve probably heard of the Blue Zones where people tend to live longer than the rest of the world.

    One of the key factors according to their longevity according to research is their sense of community and connection.

    I’m sure that this is only a small piece of the puzzle. Their healthy eating habits and constant exercise must play a significant role too.

    I think connection is worth exploring as a biohack to longevity.

    I have no idea how to traverse the problem of connection in this day and age because I think that is off the table for a long time. Perhaps it would be a smart idea to adopt a dog for cat if you don’t have a family unit you’re attached to. Whilst you’re saving their lives, they’ll be extending yours.

    That’s assuming that you take this pandemic seriously, of course, and don’t think it is some nefarious conspiracy to control humanity. I have a sex worker living next to me who does a roaring trade. First, ew. Second, are you insane and totally run by genitalia? But then again, many restaurants, family gatherings, religious institutions and the like, have all shown a big ( Ķ”āš† ĶœŹ– Ķ”āš†)ā•­āˆ©ā•®to Covid and the health of their tribes. Why am I worried about a sex worker in the grand scheme of things?

    See you later, I’m going for a walk. If I’m lucky I will run into a dog or a cat.

    Photo Credit: GetStencil.

  • My soul responded with goosebumps

    My soul responded with goosebumps

    Christa Possible sent me this message after reading What if Hollywood Doesn’t Call? A Fractured Monk’s Guide To Enlightenment.

    Thank you!

    Yet a thank you doesn’t really do justice to how much I really appreciate the wonderful gift you’ve given me.

    I got right into your book and then decided to wait till I finish it before I connect with you. So that I can really talk to you about it … but now I have so much to say that even this messages doesn’t really do what and how I want to describe the journey this book took me on.

    With your permission I would love to share my experience with the people in my life. (Those who will actually understand).

    It was as if I am sitting right in front of you while listening to each chapter, and yet it was as if I saw myself telling the story.

    It was as if my Soul so often responded with goosebumps of the resonance. And sometimes it felt like it was me that held the pen.

    As if this was what my Soul has been trying to say to me all along; I just couldn’t hear it… I had to read it.

    What means most to me is that I could do it through wonderful journey with you in reading this masterpiece the world may call a book … I have so much love and appreciation for you.

  • It’s My Birthday Month and I have a LinkedIn Gift for You.

    It’s My Birthday Month and I have a LinkedIn Gift for You.

    It’s my birthday month (July 23) and I’m giving a gift in celebration that I’ve made it to 58 (Unless Covid scuppers that … here’s holding ? that it doesn’t).

    You get 50% off my normal fee for LinkedIn profile writing and you get to nominate someone who you think deserves a hand up and I’ll write their profile for free (well, my protĆ©gĆ©, Kirsty Coetzee will write it).

    Check it out here and see if you want me to create something rather magical for you so that you can enrol more clients to your cause

  • The Vacuum

    The Vacuum

    The Vacuum

    You’ve heard the idiom, ā€œNature abhors a vacuumā€.

    It’s spot on.

    As soon as one thought is gone, another takes its place. As soon as a beggar leaves his corner, another one replaces him. As soon as one habit goes, another takes its place.

    So, in essence, wherever there’s a hole, nature will try and fill it.

    I found myself whining the other day.

    If only “I had more time I’d write more.”

    Guess what?

    Over the last month or so, I’ve had oodles of time on my hands.

    Did I write more?

    No.

    Here’s what I did.

    I watched the entire 1st series of Homeland over the weekend.

    My justification … ā€œWell, it’s the weekend and I need a break.ā€

    A break from what?

    Taking more naps?
    Watching more TV?
    Having coffee and lunch with friends?
    Dithering around doing this and that?
    Nature sure does hate a vacuum and will fill it.

    The problem is that nature doesn’t care what it fills the vacuum with.

    And, it appears that in my case, at least, human nature doesn’t care either.

    Human nature when not directed by the human will, will choose the path of least resistance towards pleasure and excitement.

    It’ll seek instant gratification to soothe its hedonistic nature. It looks at the short game and loses sight of the long game.

    It doesn’t want to do the hard yards upfront and delay gratification.

    As the late Freddy Mercury sang, ā€œI want it all, I want it all, I want it all, and I want it now.ā€

    I know that if I want to write more books, I can’t have it all right now.

    I need to put in the time.

    When it comes to ā€œJacques, the writerā€, putting pen to paper should be the only thing that occupies my time.

    Hitting the keystrokes in the moment should be enough.

    It should absorb me and give me pleasure beyond measure because I’m doing something worthwhile.

    I’m writing my own story and fulfilling my destiny.

    My wish is that I’ll have left those that have come into contact with me better off for having met me.

    One of the ways I can make a small dent in this universe is to use the smidgen of talent I have.

    That’s to write.

    I’m the pen of someone that’s infinite.

    Someone that’s older, wiser and purer than me and has had it figured out for 4-billion+ years.

    Someone that already knows what my destiny is.

    So, from today onwards I’m need to understand that I’m a creature of habit.

    So, I may as well get good habits … like, writing, meditating, journaling and praying.

    I need to stop playing small and letting nature fill the vacuums in my life and dictating it.

    I need to tap into my human nature and fill the vacuums in my life with worthwhile pursuits.

    That is, if I want to play big and reach the finish line with grace.

    I want my final thought to be, ā€œWell, played, Jacques. Well played.ā€

  • Stop feeling so offended

    Stop feeling so offended

    I’m too embarrassed to think how much time I’ve wasted railing against the world, something, someone or some situation.

    I get angry and shake my fists at the heaven more often than I should (which should be never).

    I’m embarrassed because I thought that the mental and spiritual work I’ve done on myself over the years would have set me up nicely to be above anger and judgement.

    I thought I was beyond pettiness, anger and displeasure until I looked at some of my posts on Facebook.

    Hell’s bells, it appears that I’m offended by lots of things, including:

    Zuma
    Ace
    Screw me, I’m offended by the ANC in its entirety
    Helen Zille
    Elon Musk (Why is everyone in love with him … am I missing something?)
    Steve Jobs
    Mediocrity
    Myself
    Littering
    And, Facebook itself

    Carlos Castaneda gave me a moment to pause as he often does: ā€œThink about it: what weakens us is feeling offended by the deeds and misdeeds of our fellow men. Our self-importance requires that we spend most of our lives offended by someone.ā€

    He’s right, you know.

    Feeling offended and self-righteous is a vanity I can ill-afford. Whilst the deeds or misdeeds of others distract me I’m missing out on an opportunity to do the most important work … working on myself.

    It should be as simple as minding my own business and getting on with my real job which is preparing for the ultimate cataclysmic event in my life; my death.

    But of course, minding my own business isn’t that simple, is it? I have to live in the world and I’m affected by what others do.

    And, in this world sometimes things have to be put right.

    When I believe something should be put right I ask myself whether I can or cannot do something meaningful about it.

    Sometimes I just believe what Etsko Schuitema says: We are not here to fix things. We are here to witness how they work.

    I’ve come to the conclusion that most places where I stick my nose in I really can’t make an iota of a difference.

    I’m beyond arrogant if I think that my utterances will move the dial one iota.

    So, why do I still persist on sticking my nose in where it shouldn’t be? Why do I persist in feeling offended?

    Why do I persist with this self-importance?

    I’ve come to the conclusion that it is easier to stick my nose in other peoples’ affairs than mind my own business.

    Because minding my own business and working on myself is hard. It’s easy for Socrates to sprout forth, ā€œThe unexamined life is not worth living.ā€

    Maybe I’m from the ā€œignorance is blissā€ school, but I don’t always feel inclined to examine my life lest I bring up the dragons and demons that are simmering just below the surface.

    I’ve slewed a lot of them.

    But the deeper I go into myself, the more dragons and demons I find.

    In the final analysis, I’m going to have to be courageous and start examining my life properly (damn you, Socrates) so that I can slay the dragons and demons and bring out the extraordinary miracle that’s me.

    I should also be pragmatic and realise that there’ll always be one or two dragons and demons lurking around.

    They’re just there to keep me on my toes and keep me real.

    Examining my life is one way that I can honour my creator for gracing me with the opportunity to play on this planet for a little while longer.

    Photo Credit: GetStencil

  • Be interested rather than interesting

    Be interested rather than interesting

    When you’re with anyone … a partner, a client or a friend … be interested and not interesting.

    When you’re the most interesting (and smartest) person in the room, go find another room.

    And, when you’re in that room, go and find the most talented person and stand next to her. Be interested. You might learn something.

    Don’t get me wrong, its feels good to be the most interesting and smartest person in the room (never happened to me yet). Therein lies the danger.

    • There’s the danger of our ego getting out of hand. We start craving the recognition more and more.
    • There’s the danger of keeping the status quo when we think we know it all. This is treacherous ground. This you normally find in the narcissist at worst, and someone who believes his own public relations, at best.
    • There’s the danger of others giving you too much control over their lives. It’s dangerous for them because they never get empowered. And it’s dangerous for you because the more control you have, the more temptation you have to abuse it.

    “Power tends to corrupt, absolute power corrupts absolutely.”

    Lord Acton

    Finding another room with people way smarter and more interesting than you is a big fat adventure. You expose yourself to more. You learn more. You realise that there is more than one viewpoint. You evolve and grow.

    Here’s the thing, though. All of us are the most interesting and smartest person in the room. It all depends on which room we’re in. We’ve been conditioned to think that those that get good marks at school are clever and those that don’t (let me not sugar coat it) are stupid.

    This thinking is flawed. Some top students are wonderful at memorising large tracts of information over the short-term. Just long enough to get it out onto an exam paper. But, have they really internalised the knowledge so that it can be useful in the future? Or have they parroted it?

    We know that there are different kinds of smart. Would you call Pablo Picasso, who has gifted the world with some of the most compelling art, stupid because he couldn’t figure out 176 x 14? Go on, give it a bash without a calculator … what’s 176 x 14?

    I know that when I get a plumber in to fix something in my house, right then I’m certainly not the smartest person in the room.

    We’re all onteresting and smart in our own way. But the really smart folk know that they hardly know anything, and they are able to humble themselves enough to learn from others. They’re infinitely curious. They’re interested.

    So, go and find yourself another room and become more interested than interesting because adventure and growth awaits you.

  • Racing to mediocrity in South Africa

    Racing to mediocrity in South Africa

    It is apparent to me that we have created a world where mediocrity is the standard most people aspire to. We just do enough to pass our performance appraisal every year, and no more.

    We do enough to keep our jobs, and no more.

    We just do enough to keep out of trouble, and no more.

    We show up when the boss is around and dumb down when she’s not around.

    We’re smart and compassionate when our employees are around, not so much when we’re alone and influenced by our baser nature.

    We are rights focused and not duty focused.

    We take more than is our due and give less than we should.

    We’re an ungracious lot, aren’t we?

    Our Education

    In South Africa we can find a kernel of an answer to our malaise in our education system (from primary school to university).

    In the main, our education system has been stripped of any semblance of intelligence. It is designed to cater for the lowest common denominator. This dumbed down, watered down version is a race to the bottom. A race to mediocrity.

    Sub-par education has created a Frankenstein monster of indolence, insolence and ignorance. On our current trajectory, South Africa has no hope of competing with the very best in the world.

    I’m of course not blind to the quagmire of challenges that face this beloved country due to the inequalities of the past (and, present … the elite still gorge themselves at the trough of privilege at the expense of everyone else). This is not unique to South Africa and has been a thing since Adam and Eve gorged on the fruit of the Tree of Knowledge.

    Is there a solution?

    I don’t know … I think it may be easier to get the Palestinians and Israelis to work together than solve the disease of mediocrity.

    I will definitely sign up for any philosophy that promotes excellence and raises standards.

    Be excellent and say no to mediocrity
    Choose excellence over mediocrity

    I try and do my highfalutin bit

    I sometimes use highfalutin words in the texts I write. I don’t sound pompous because I think I’m smarter than anyone else, my D-average in matric attests that I’m not the sharpest knife in the set.

    I use highfalutin words as a test. I want my readers to pause and be curious about a word they don’t understand. I want them to go to the dictionary and find out what that word means so that they can raise their personal bar a tad.

    I’ve had people send me messages asking what a word means. These are not my tribe because if they were really curious, industrious and awake, they’d look up the word themselves. They’d have initiative and drive.

    It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt.

    Mark Twain

    Be curious.

    Be exceptional.

    Let us all raise our standards.

    The alternative is too ghastly to contemplate.

    Photo Credit: Depositphotos