If you have an epic story (and you do) and you want to unleash it on the world, then get me to write the damn thing for you already!
It’s an awesome way to build your brand and boost your business, no matter who you are.
There are only two things stopping you from un-caging your epic story …
Let me help you do this thing. Let me write your epic story. I’ve been wrestling with words for years (8-million or so of them and 12 ghostwritten books later).
Even though words are as elusive as sprites and as slippery as quicksilver, I know how to wrangle them into something exceptional. I know how to tell your epic story.
Let’s carve out some time to chat to see if we’re the right fit for each other.
I always admired how King Leonidas and his 300 Spartans held off millions of Persian warriors at the narrow pass at Thermopylae for three days; essentially saving democracy as we know it.
It didn’t end well for them. All but one (Aristodemos) perished … but that’s another story.
For our purposes, they were the tip of the spear and in honour of them, I have crafted The First 300.
I will help you write your first 300 cornerstone marketing words for you. The tip of the spear, so to speak.
These are the words that’ll underpin your philosophy, your ethos and your message.
Get the register and resonance of these 300 words right and you’ll be able to turn your website visitors into prospects, your prospects into customers and your customers into super fans!
You’ll be able to attract people to your cause. People who appreciate the work you do, the detail of your craft and the passion of your purpose.
You’ll attract people who have heart and soul, just like you. You’ll attract those people who get you because you get them.
You’ll discourage those that bruise and batter your efforts from engaging with you and wasting your time. Those people … that try a cut your price to the bone, that only see your commodity and not your enchanting nature (your artistry, your ethics and your labour of love) and those that put ketchup on everything (even on Nigella Lawson’s food). They are not your tribe. They are not your people.
Let me help you disqualify these people and attract a tribe that will support you.
Let me write your first 300!
Oh my word. I have three seriously masochistic tendencies. I write, I go on Twitter and I read other people’s bios. They are painful … especially Twitter. Bios are a close second on the masochist-meter. That ‘watching paint dry’ page called ‘about us’, in case you missed my meaning.
Most bios are interminably dull, docile and dreary attempts at showing some kind of credibility so that their target market will go, “Ah, that’s the one I’m going to hire.”
They’re like the lovechild of a gang bang between, a LinkedIn profile, Mr Spock and Mr Bean (you figure out which one birthed this child). They’re cold, emotionless and a little sad.
They try and take you on a journey of sorts; but don’t really, do they? You know the kind of bios I’m talking about, don’t you?
“I’m so and so. I am a insert profession. I’ve done this for 20 years. In a gazillion countries and 15 continents (clearly, I failed geography). My magic widget has sold more than a bazillion. This is what some of my clients are saying. Pick me. Pick me. Pick me.
I’m not saying you mustn’t position your credentials (hell, if I had a Phd, I’d put it in everywhere), you must.
It’s just a matter of seamlessly weaving them into your story. Your credentials aren’t your story. You’re the story because people want to buy from human beings just like you.
Your clients want to know about you, the eccentric you, the quirky you, the real you and the you that’s going to connect with them and their dreams.
If you’re ready to look at a bio that’s a little eccentric, interesting, and has a bit more of the authentic you in it so that you can enrol the the right clients to your cause, reach out to me and let’s chat.
Jacques de Villiers ©2020