Write for Jackson Pollock

Someone once told the composer Morton Feldman that he should write for the “man in the street”. Feldman went over to the window, and who did he see? Jackson Pollock.

When writing your blog posts, write about things that interest you. When you write like this, you find your tribe. What you find fascinating, they’ll find fascinating.

What should you write about to find your tribe?

Ask yourself: What would make you jump up with joy if you read it now? What would move your heart and stimulate your intellect? If you find something that makes you ecstatic, this is what you should write.

You will write text that almost no one likes. Fortunately, almost no one is multiplied by the entire population of the internet is plenty if you can only find them. 

Don’t pander to search engines to try and get your website rankings up. Don’t dumb your work down. The people you write for you aren’t stupid. Treat them with respect and write your best work. Write in as much vivid detail and beauty as you can, because that’s what you’d like. And, that’s what they’d like.

That’s how you find your people. That’s how you build an enterprise that fuels the life you want.

I got the idea for this article from one of my favourite writers, Austin Kleon.

Photo Credit: DepositPhoto