OPTIMISED SALES.
PREDICTABLE RESULTS.

I FIX BROKEN SALES SYSTEMS

I’ve spent years (25 and counting) watching talented sales leaders struggle. Not because they lack skill, but because the noise, pressure, and endless priorities get in the way of true leadership. That’s why I do what I do: I equip sales leaders with clear focus, steadfast determination, and smart strategies—so they can confidently exceed targets, rise above distractions, and build resilient teams that win every time.

I WORK WITH THESE PEOPLE

Ostensibly, I work with sales leaders and teams who are struggling to hit their number.


But in truth, my work is with something far deeper.


I work with people who refuse to settle for ordinary — who strive to be remarkable.

I work with people who feel a calling to make a difference.

I work with people who want to make things better for the ones they serve.


Because sales is not just about closing deals.It’s about opening doors — to possibility, to growth, to transformation.

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HOW I DO IT

𝗜 𝗴𝘂𝗶𝗱𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲 𝗯𝘆 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘄𝗶𝘁𝗵:


𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗼𝗻 - Driving Predictable Growth, Faster

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 - Cut Through The Noise. Fill the Funnel

𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲𝘀 - Closing the Gap Between Potential and Performance

𝗠𝗲𝗻𝘁𝗮𝗹 𝗘𝗱𝗴𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲𝘀 - Developing the Psychology of Peak Performers


I focus on helping my clients with lead generation and sales conversion.


𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻


Developing and implementing marketing strategies.

Writing LinkedIn profiles.

Running social selling (LinkedIn) sales campaigns.

Crafting sales journeys.

Crafting compelling lead magnets.

Crafting sales landing pages.


𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻


Developing and implementing sales strategies.

Teaching sales leaders how to run and lead exceptional sales teams.

Teaching sales professionals how to sell so that they close more deals more consistently.

CRM. We teach you how to run this effectively or do it for you.

Sales outsourcing. We manage your sales efforts for you. A great solution for small businesses who need one sales person to set up qualified appointments.

Outsourced sales manager. We bring in a specialist sales leader to run your team.


𝗛𝗼𝘄 𝗜 𝗗𝗼 𝗜𝘁


𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿. I share my knowledge at sales conferences, sales meetings and workshops.

𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿. I teach students how to influence, persuade and sell online, in-company or at public workshops that I hold from time-to-time.

𝗚𝗿𝗼𝘄𝘁𝗵 C𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁. I work closely with sales leaders and their teams to get the result they desire.

𝗗𝗶𝗿𝗲𝗰𝘁-𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿. I write your lead generation and sales copy.


I love helping sales leaders cut through the chaos, turn challenges into opportunities, and create teams that don’t just perform—they thrive. If you’re ready to lead with clarity and drive real results, let’s connect.

THE HIGHEST FORM OF SERVICE

I’ve come to see sales as one of the highest forms of service — the pure intent to help another human being get what they truly want. But it wasn’t always this way for me.


I used to sell like a predator. I was the love-child of a three-way between Wolf of Wall Street, The Boiler Room, and Glengarry Glen Ross (yes — “Always Be Closing” was my mantra).


The problem is, predatory attention rarely works. Just look at some of nature’s apex predators: tigers succeed only 10% of the time, lions 30%, leopards 20%. Hunting is exhausting. It felt the same in sales — a constant chase, a constant grind.


I knew there had to be a better way — a way that let me hit my targets and sleep with a clear conscience.


That’s when I discovered the teachings of Carlos Castaneda, Etsko Schuitema, Joe Dispenza, David R. Hawkins, and Seth Godin. They challenged me to see beyond the ordinary, to examine the intent behind my actions, to align with truth, and to treat sales as a moral act — an act of service.


From their wisdom, I created my philosophy: “From Hard Selling to Heart Selling.”


And it has changed everything — my results, my relationships, and most importantly, the person I’ve become.

MY GUIDING LIGHTS
"You have everything needed for the extravagant journey that is your life" Carlos Castaneda
Carlos Castaneda
Carlos Castaneda emphasises viewing the world beyond conventional knowledge, seeking to challenge societal teachings and daily routines. While learning from the Yaqui shaman Don Juan Matus, he talked a lot about this concept of "seeing." It means being more aware and experiencing reality directly, without distractions. 

He stressed the importance of personal strength, discipline, and a method called "stopping the world," aimed at calming our inner dialogue.

According to him, reality isn’t something solid; it can change. With the right focus and practice, we can change how we see things, escape the “tyranny of reason,” and live more like a “warrior.” That means being totally aware, in tune with ourselves, and free from fear.
Etsko Schuitema
Etsko Schuitema believes that the key to great relationships, leadership, and overall performance is all about intent. He suggests that it’s not just what you do that matters, but the reason behind your actions. If leaders and people come from a place of wanting to give rather than just take, that’s when trust, commitment, and teamwork really start to flourish.

This idea is at the heart of his Care & Growth® Model, which emphasises that being a leader is really about caring for others and creating an environment where everyone can thrive. He suggests that when leaders prioritise contributions over self-interest, they boost motivation, build trust, and create a culture of capability and accountability.

In simple terms, he views leadership as a way to serve others—using power to help people reach their full potential instead of controlling them.
Joe Dispenza
Joe Dispenza believes you can change your life by rewiring your brain through your thoughts, emotions, and beliefs. 

He teaches that our reality is created largely by our subconscious programmes—habitual patterns of thinking and feeling—and that by becoming conscious of these patterns, we can intentionally create new ones. 

Through practices like meditation, visualisation, and cultivating elevated emotional states (gratitude, joy, love), he argues that we can signal new genes, change our brain chemistry, and literally become a new version of ourselves. 

He integrates neuroscience, epigenetics, and quantum physics, proposing that aligning intention with thought and emotion can lead to new possibilities in health, relationships, and life direction.
David R. Hawkins
David R. Hawkins believes that consciousness exists on a spectrum, and our level of consciousness affects how we see and engage with reality.

He suggested that all things—thoughts, emotions, and cultures—vibrate at specific frequencies that can be measured on a scale from 1 to 1000. Lower emotions such as shame, guilt, and fear limit our awareness and increase suffering. In contrast, higher emotions like love, joy, and peace broaden our awareness and lead us to the truth.
According to Hawkins, the turning point is the level of 200 (Courage), marking the transition from fear-based living to a constructive, truth-aligned lifestyle.

His core message is that by raising our level of consciousness—through honesty, forgiveness, compassion, and spiritual practice—we not only transform our personal lives but contribute to the collective upliftment of humanity.
Seth Godin
Seth Godin’s central philosophy is that marketing is about making change happen by earning permission and building trust — not by interrupting or manipulating. 

He believes that the most effective way to grow is to create something truly remarkable (literally, “worth making a remark about”) and to focus on serving the smallest viable audience — the group of people who are most ready to hear your message and benefit from your work. 

He emphasises storytelling, authenticity, and generosity: rather than shouting louder than the competition, invite people into a story where they belong and where they can see themselves changing for the better. 

For him, marketing is a moral act — it’s about aligning what you make with who you serve, leading a tribe, and showing up consistently until trust compounds into long-term impact.

THE SALESPERSON'S MANIFESTO

We reject the old game of chasing, tricking, and interrupting.

We choose to move from predatory attention to receptive attention.


We are here for the other.

We serve before we sell.

We seek truth, expose falsehood, and honour trust.


Our intent is our compass — we act not to get, but to give.

Sales is not a hustle; it is a moral act, a work of service.


We strive not just to be better salespeople, but better human beings

Each of us is a masterpiece, here to deliver a masterwork.


Gratitude is the grammar of our success.

We live in awe that we get to play this game for a short while; and we choose to play it well, with integrity, courage, and joy.

QUICK FACTS ABOUT JACQUES

  • As a direct sales copywriter and author, Jacques has written more than 12-million words circa 1996. He has published 973 articles, 323 on real paper BI (before the Internet).
  • Sales copywriting skills (initially email marketing and later, sales landing pages): He has generated in the region of R27-million for his clients on email alone.
  • He has ghostwritten and edited 36 books.
  • He has written three books for his own account.
  • He has led 12 sales teams in the past 23 years as an outsourced sales leader.
  • He has presented keynotes and training 3000+ times both locally and overseas on marketing and sales. He has presented in Milan, Teheran, Sydney and Port Louis, amongst others.
  • He qualified as a Dale Carnegie Instructor.
  • He has a Journalism Certificate from Intec College.
  • He has a National Diploma in Public Relations.
  • He studied under the unrivalled communication, crisis and reputation management expert, Brian Gibson.
  • He is a Past National President of the Professional Speakers Association of Southern Africa.
  • He is a Stef du Plessis Founder's Award recipient for services to the speaking fraternity.
  • He is a Distinguished Toastmaster.He is a Toastmaster of the Year recipient.
  • When he's not setting his clients up for success, you will find him playing chess, bass fishing, studying military cultures and philosophy.

TESTIMONIALS

I believe Jacques to be the finest fractional sales mentor and manager I have worked with. Outstanding wisdom and cuts directly across the ‘noise’ and finds the problem to solve.

David Green, CEO, SwitchedONIT

I have had the great pleasure of working with Jacques with my sales teams at Panasonic in the early 2000’s and in various businesses I have owned over the past two decades - I highly recommend Jacques as a real mensch.

Steve Tetluk, CEO, Smart Ideas Group

I WROTE THIS BOOK

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