May 9, 2020

Are you a predatory marketer?

I just knew that it was only a matter of time before I lost my shit on FB. I thought it would be because of the interminable chatter about the coronavirus.

It turns out that it’s the hyperbolic claims made by sleazy and predatory marketers that sent me into a froth, in this instance.

They’re ubiquitous – These free online summits and webinars where half of it is hard sell and the other half is something you could have worked out on your own. They do it because they get around a 12% take up rate on their back of the room products and online offers. They make money and you don’t.[Having said this, there are a handful of marketers that sell in an authentic manner because their intention is to set their clients up for success and not to line their pockets.] These are marketers like Seth Godin.

Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labour instead of attention-stealing ads and spammy email funnels.

Seth Godin – Author

Funnel Marketing – It’s not rocket science

The latest “in thing” is funnel marketing.

It’s not hard.

Build a landing page, write good (authentic) copy, craft a lead magnet, collect email addresses and send messages to those email addresses and a tiny percentage will buy something.

What the funnel marketers don’t tell you is that you need an email list of 100 000 to really make money. The average South African entrepreneur is lucky to have a 1000 emails in her database. It’s not rocket science and you don’t have to spend thousands of rands to get it.

I throw up in my mouth every time I see this kind of sales copy

Don’t get me started on the sales copy. All these marketers use the same techniques from the same playbook – Claude Hopkins, Joseph Sugarman, David Ogilvy and the like.

These marketers really do insult our intelligence and rub their greedy little hands together because they think that there is a sucker born every minute.

This is the copy selling a book is the one that sent me over the edge

His first line is already unbelievable. 150 cold calls per day. Let’s give him the benefit of the doubt and say he works a solid 8 hours a day (no breaks, no lunch, no toilet). That’s more than 18 phone calls an hour!

Ask your sales professional friends if that’s possible. I’ve worked with a number of call centres and I think not.

He starts on a lie. He promises that you’ll sell 100s of thousands of dollars on his system. That’s a big promise in normal times. In these unprecedented times it’s a criminal promise (millions of people are losing their jobs).

Read the copy and decide for yourself. If you don’t think it is manipulative, then I will remove this post. At least if you’re going to write a sales letter, make it a piece of art, let it have finesse. This copy is abhorrent to me and it should be to you too.

I used to make 150 cold-calls per day. 6 days per week. Grinding it out. Hustling.

But I didn’t start making ‘big money’ until I discovered a ‘secret selling system’.

You see, one day, I came up with a “crazy idea”.That allowed me to take my sales pitch and ‘automate’ it.

So instead of calling on 150 businesses per day…I could write ads that would call on 150,000 people per day!

Everyone thought I was a fool.

And that there was no way this would work. But I had nothing to lose and everything to gain. I was already dead-broke, working out of my bedroom on a computer my girlfriend had bought me. After a lot of late nights, early mornings and a tonne of trial and error…I finally discovered a secret selling system. And everything changed for me.

Competitors with much bigger budgets couldn’t compete with me. Rookies who competed on price had no chance against me. Why?

Because of my proven selling system. After discovering this system…I transitioned from selling one-to-one to selling one-to-many.

And I applied my salesmanship to advertising…For example, this ad took about 2 hours to write. With a little luck, it should earn me 100, maybe even two hundred thousand dollars. What’s more, I’m going to ask you to send me $6.95 for something that’ll cost me virtually nothing to deliver – other than the cost of this ad.

And I’ll try to make it so irresistible that you’d be a fool not to do it.After all, why should you care if I make $6.95 if I can show you how to make a lot more?

What if I’m so sure that you will get more clients than any sane person could possibly want using my selling system…That I’ll make you a most unusual guarantee? And here it is…If my selling system doesn’t make you an extra 100 thousand dollars over the next 12 months, I’ll refund you the $6.95 and you can keep the selling system.

That’ll give you plenty of time to look it over, try it out and put it to the test. If you don’t agree that it’s worth at least a thousand times what you invested, let me know and I’ll refund you every cent you paid.

And I’m already going to give you the biggest bargain of your life.Because I’m going to tell you what it took me 9 years to perfect…And that is how to ‘sell like crazy’.

More specifically…How to get as many clients, customers and sales as you can possibly handle.It’s 100% legal…

And it works no matter what you’re selling.

Now I have to brag a little. And it’s necessary—to prove that sending me the $6.95…Is the smartest thing you’ll ever do.

Today my company is ranked as the 17th fastest growing company in Australia.

I have a beautiful two-storey office and an amazing team of 65 employees.And this selling system has generated me and my clients over $1.33 billion in sales….In over 416 different industries and niches.

But none of this would have been possible if it wasn’t for this selling system.

I used it to ‘sell’ my way to building the #1 fastest growing digital agency in the country…(For the last 3 years in a row, as ranked by the Australian Financial Review).

This selling system unfairly dominates markets and crushes competitors.You see, having a selling system is the single most valuable asset your business can acquire. Period.

Having one will ensure you will never, ever, go hungry…And I can honestly say…I’m so confident it will work for you that I’ll guarantee it.

And listen, it doesn’t require “luck.” Even though I’ve had more than my share.

It doesn’t require “talent.” Just enough brains to actually apply it.

It doesn’t require “youth.”It doesn’t require “experience.

“What does it require? Belief.

Enough to take a chance. Enough to absorb what I’ll send you. Enough to put the selling system into action.

If you do just that—nothing more, nothing less—the results will be hard to believe.

Remember — I guarantee it.

So here’s what to do next….I’ve just detailed every single element of this powerful step-by-step ‘selling system’ in my brand new book titled “Sell Like Crazy”.

It shot up from being ranked 90,000 on the day of release, to a #1 international Amazon bestseller within 10 minutes! [Author and clearly a detective of note, Joanne Macgregor dug this out of Amazon. “So he’s number one in a category called “industrial marketing”. He’s in the 19 thousands in overall store, which isn’t a bad rank, but very far off from being number one! He’s probably selling around 13 copies a day. To be number one, he’s have to sell around six and a half thousand a day for a couple of days.”]

It retails for $19.95 + $13 shipping and handling on Amazon…BUT today I want to send you a copy for just $6.95!Why only $6.95?

Well, I usually mail out physical copies but due to what’s going on with this lockdown… Most countries have closed their borders to receiving parcels.

Simply click the link below ? to get your digital copy today (before we pull this offer down)


Photo Credit: A-Z Animals

One Comment on “Are you a predatory marketer?

Yoke van Dam
May 10, 2020 at 9:55 am

Hi Jacques, I actually read that same advert that you’ve copied in here. Empty promises. When it sounds too good to be true, it usually is! So many people call themselves “best-sellers”, because they had 1 day on Amazon, where they were selling the book at 1 Dollar, all to their friends. The ‘tricks” as they call it, but also not general good ethics. Me and my husband were talking this morning saying its super sad, how few people in business are operating from a good moral system. But then there is you, and people like Seth Godin to show us the way!


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