Tag: book review

  • Seth Godin This is Marketing

    Seth Godin This is Marketing

    I’ve read a lot of marketing books over the years.
    Most focus on tactics, funnels, hacks, and quick wins.
    Seth Godin’s This Is Marketing hit me differently.

     

    It reminded me why I started doing this work in the first place.

    “People like us do things like this.”

    That line stopped me in my tracks. It’s not about shouting louder or trying to appeal to everyone. It’s about finding the smallest viable audience, understanding them deeply, and leading them toward meaningful change.

    Here are the big takeaways that really landed for me:

    1. 👂 Start with empathy, not clever tactics. See the world through your audience’s eyes.

    2. 🎯 Serve a small group well—they’ll do the spreading for you.

    3. 🧠 Status and belonging matter—marketing helps people become who they want to be.

    4. 🤝 Earn attention, don’t grab it. Trust compounds; shortcuts destroy it.

    5. 💛 Marketing is service. At its best, it’s generous, human work.

    This book isn’t a “step-by-step” manual. It’s a shift in mindset.
    It challenged me to think less about reach… and more about impact.

    If you’re tired of playing the short game, this is one worth picking up.

    👉 Have you read it? What idea from Seth Godin’s work has stuck with you?

  • My soul responded with goosebumps

    My soul responded with goosebumps

    Christa Possible sent me this message after reading What if Hollywood Doesn’t Call? A Fractured Monk’s Guide To Enlightenment.

    Thank you!

    Yet a thank you doesn’t really do justice to how much I really appreciate the wonderful gift you’ve given me.

    I got right into your book and then decided to wait till I finish it before I connect with you. So that I can really talk to you about it … but now I have so much to say that even this messages doesn’t really do what and how I want to describe the journey this book took me on.

    With your permission I would love to share my experience with the people in my life. (Those who will actually understand).

    It was as if I am sitting right in front of you while listening to each chapter, and yet it was as if I saw myself telling the story.

    It was as if my Soul so often responded with goosebumps of the resonance. And sometimes it felt like it was me that held the pen.

    As if this was what my Soul has been trying to say to me all along; I just couldn’t hear it… I had to read it.

    What means most to me is that I could do it through wonderful journey with you in reading this masterpiece the world may call a book … I have so much love and appreciation for you.