Tag: copywriter

  • BNI 30 Seconds, 16 November – Hell Hath No Fury

    BNI 30 Seconds, 16 November – Hell Hath No Fury

    16 November 2022 – Every week, each BNI member has 30 seconds to tell a story about his or her business. This is mine for the week.

    “Hell hath no fury like a woman scorned.”

    Most people don’t know what precedes that quote. 

    Awesome copywriters have facts like that burnt into their memory.

    Good copywriters know how to write; great ones have an encyclopaedic general knowledge. 

    This makes their writing interesting, engaging and infinitely compelling.

    Find a copywriter that’s curious, whip smart and makes beautiful art.

    “Heaven has no rage like love to hatred turned, nor hell a fury like a woman scorned.”

    My name is Jacques de Villiers. Whatever you say will be put into a story.

    Business Network International (BNI) Champions Chapter – Come to our meeting, stay for the referrals

  • The Vacuum

    The Vacuum

    The Vacuum

    You’ve heard the idiom, “Nature abhors a vacuum”.

    It’s spot on.

    As soon as one thought is gone, another takes its place. As soon as a beggar leaves his corner, another one replaces him. As soon as one habit goes, another takes its place.

    So, in essence, wherever there’s a hole, nature will try and fill it.

    I found myself whining the other day.

    If only “I had more time I’d write more.”

    Guess what?

    Over the last month or so, I’ve had oodles of time on my hands.

    Did I write more?

    No.

    Here’s what I did.

    I watched the entire 1st series of Homeland over the weekend.

    My justification … “Well, it’s the weekend and I need a break.”

    A break from what?

    Taking more naps?
    Watching more TV?
    Having coffee and lunch with friends?
    Dithering around doing this and that?
    Nature sure does hate a vacuum and will fill it.

    The problem is that nature doesn’t care what it fills the vacuum with.

    And, it appears that in my case, at least, human nature doesn’t care either.

    Human nature when not directed by the human will, will choose the path of least resistance towards pleasure and excitement.

    It’ll seek instant gratification to soothe its hedonistic nature. It looks at the short game and loses sight of the long game.

    It doesn’t want to do the hard yards upfront and delay gratification.

    As the late Freddy Mercury sang, “I want it all, I want it all, I want it all, and I want it now.”

    I know that if I want to write more books, I can’t have it all right now.

    I need to put in the time.

    When it comes to “Jacques, the writer”, putting pen to paper should be the only thing that occupies my time.

    Hitting the keystrokes in the moment should be enough.

    It should absorb me and give me pleasure beyond measure because I’m doing something worthwhile.

    I’m writing my own story and fulfilling my destiny.

    My wish is that I’ll have left those that have come into contact with me better off for having met me.

    One of the ways I can make a small dent in this universe is to use the smidgen of talent I have.

    That’s to write.

    I’m the pen of someone that’s infinite.

    Someone that’s older, wiser and purer than me and has had it figured out for 4-billion+ years.

    Someone that already knows what my destiny is.

    So, from today onwards I’m need to understand that I’m a creature of habit.

    So, I may as well get good habits … like, writing, meditating, journaling and praying.

    I need to stop playing small and letting nature fill the vacuums in my life and dictating it.

    I need to tap into my human nature and fill the vacuums in my life with worthwhile pursuits.

    That is, if I want to play big and reach the finish line with grace.

    I want my final thought to be, “Well, played, Jacques. Well played.”

  • A tale of two copywriters

    A tale of two copywriters

    I wrote a short play for your enjoyment and decided to turn it into a LinkedIn profile too.

    ♂ Ernest
    ⚲ Beckett

    ♂ I was sneaking a whiskey into my coffee at the office canteen when a young copywriter I’d seen in the corridors of Digital Dudes (a monstrosity of a name, I know) sat next to me.

    ⚲ What’s up my G, join you?

    ♂ He was young, maybe 20, 23 max. He had a patina of pimples across his forehead, a bit of fuzz on his top lip and milk still dribbling out of his mouth. He wore track pants and a white golf shirt with some kind of crocodile on it. His takkies were white with green trim. 

    ⚲ Dude, I’m Beckett.” He pointed to a table behind him. Those are my e-boys and e-girls, Albus, Brynlee and Adalyn. 

    ♂ I like your takkies.

    ⚲ Huh … oh, you mean my trainers. “Thanks boomer, these creps are Stan Smiths, and they’re real dank. 

    ♂ They didn’t look moist and humid to me. Maybe he meant that they made his feet sweat.

    ⚲ I like your sweater, it’s really hard. 

    ♂ It’s cashmere you little twerp I thought, how can it be hard? 

    ⚲ What’s your name?

    ♂ Ernest.

    ⚲ That’s a sick name.

    ♂ I thought it was a pretty cool name. My parents named me after Ernest Hemingway. The Old man and the Sea was our favourite book. If I wasn’t so lit from all the whiskey, I’d have brained him.

    ⚲I’m the head copywriter for the ⚲ clothing boutique, called Amaranth. Have you heard of it? 

    ♂ No, I only shop at McCullagh & Bothwell in Hyde Park.

    ♂ Where did you study?

    ⚲ I did a six-month certificate in digital marketing at Creative Digital. 

    ⚲You, Boomer?

    ♂ I got a 3-year National Dip. Public Relations in 1987. 

    ⚲ That’s dope, Boomer. So old school. Were you like my dad and conscripted into the army?

    ♂ I was.

    ⚲ Are you deadass? Being in the army is so not woke.

    ♂ I felt quite awake. In fact, the buzz from the whiskey was starting to wear off and his high-pitched voice was giving me a headache. I felt like throwing up.

    ♂How was I going to get rid of this condescending snot nose? 

    ♂ I suppose I am old school. We used to get our work printed on real paper … you know, from trees. 

    ⚲ That’s so not woke, you know that trees have feelings, don’t you? How many trees died because of you?

    ♂ A shit ton I suppose. I’ve written more than 10-million words since 1996.

    ⚲ Ok, Boomer, that’s so basic. You must see the memes I create for Insta. I’m an influencer with 200 000 followers. How many followers you got?

    ♂ I looked at him blankly, my headache reaching migraine proportions. “Huh?”

    ⚲ Boomer, my e-boys and girls are calling me, bye.

    ♂ There are lots of Becketts, Albusses, Brynlees and Adalyns to choose from and only one me.

    ♂ I’m finna going to get another whiskey whilst you decide which way you want to go.

    * Disclaimer. No Gen Zs were harmed in the writing of this short play.