If you feel overwhelmed by branding and marketing your business, you’re not alone. Even though I run a marketing shop, there are days when I find marketing to be a soul-sucking, money-gulping and time-wasting minefield, mired in complexity, empty promises and...
On Thursday, April 9, the president of South Africa, Mr. Cyril Ramaphosa announced that we would be locked down for an additional 14 days until the end of May. I watched part of his speech on YouTube. I went to the president’s Twitter account to see what the...
John Cheese, Eldrick Irwin Estevez, Jennifer Anastassakis and Ralph Lifshitz needed to stand out above the crowd and create a strong distinct personal brand. They didn’t start working even harder at their craft. All they did was change their names, shift our...
