If you feel overwhelmed by branding and marketing your business, you’re not alone. Even though I run a marketing shop, there are days when I find marketing to be a soul-sucking, money-gulping and time-wasting minefield, mired in complexity, empty promises and poor results. These are the days that I ask […]
On Thursday, April 9, the president of South Africa, Mr. Cyril Ramaphosa announced that we would be locked down for an additional 14 days until the end of May. I watched part of his speech on YouTube. I went to the president’s Twitter account to see what the reaction to […]
Expert positioning is no more nor less than a game of perceptions. And the strongest perception becomes the enduring legacy. “Nice car, but aren’t you sponsored by Ford?” Six years ago, when I auditioned for the part of the presenter in a series of ads, it passed through my mind that […]
John Cheese, Eldrick Irwin Estevez, Jennifer Anastassakis and Ralph Lifshitz needed to stand out above the crowd and create a strong distinct personal brand. They didn’t start working even harder at their craft. All they did was change their names, shift our perception and create a destiny for themselves. They […]
