October 31, 2009

Who cares about Stromatolites?

Stromatolites probably don't mean much to you. But they should.

It's thanks to these blob-like "corals" that we exist. The only trick a Stromatolite has is to produce tiny bubbles of oxygen.
Bubbles are produced by primitive algae-like micro-organisms called cyanobacteria, which live on the surface of the rocks - about three billion of them to the square yard - each of them capturing a molecule of carbon dioxide and a tiny beat of energy from the sun.

The by-product of this simple process is the faintest puff of oxygen. For two billion years this is all the life there was on earth. But in that time Stromatolites raised the oxygen level in the atmosphere to 20 percent - enough to allow the development of other, more complex life forms: like us, for instance.  What's this got to do with you and me? Everything.

The lesson I've taken out of this is that even the smallest thing we do has an effect. Energy is neither created nor is it lost.  
So, no matter what you do: prospecting, telephoning, making sure your proposal is 100% correct, networking, setting goals, seeing people, educating yourself, spending time with your children, being gentle on yourself - it all has an effect.

Sometimes it seems as if our efforts aren't having an effect. But they do, no matter how small.  
So, in the words of Winston Churchill, "Never, never, never, never give up."  
I got the information on Stromatolites from Bill Bryson's enchanting book about Australia, Down Under (pg 387). This book finally puts to bed that Australiais just like South Africa (its not and Australians aren't like us). If you haven't already discovered Bill Bryson, you should. One of the most entertaining writers I know.

When Jacques de Villiers is not cribbing from Bill Bryson, you'll find him training, consulting and speaking.

About the Author

The Business Generator, Jacques de Villiers
is a professional speaker, consultant and trainer specialising in
marketing, public relations and sales. For more information or to sign
up for the free 'Marketing and Sales Strategies' newsletter, email For resources take a look at

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2 Comments on “Who cares about Stromatolites?

October 31, 2009 at 3:28 pm

Brilliant … Keep on keeping on Jacques 🙂

Cecile Kiley
January 20, 2010 at 10:16 pm

Good one!


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