There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ.
These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen.
Creators are ‘artists’ that don’t want to sell out by resorting to marketing and sales.
They’re kinda like Ray Kinsella in Field of Dreams: “Build it, and he will come.”
For mere mortals like us, if we don’t embrace promotion, “He’s not coming.”
If you’re a creator, and you actively market and sell, be proud because this is noble work.
There are people that need what you have, but don’t know how to get it (you). Who are you to deny them that privilege?
If you feel uncomfortable about promotion, consider this. There’s not one dominant religion, philosophy, product or service that hasn’t thrived because of marketing and sales.
Imagine if Nikola Tesla had great promoters, we’d have more than a car, wouldn’t we? We’d have a dominant ecosystem that would have been good for us and the planet.
Thomas Edison had better promotion and fewer scruples, and now we sit with that mess.
If you work for a company, pop into your marketing and sales departments, and shake their hands. They feed you and me. After all, nothing happens without a sale.
If you work for yourself and haven’t embraced marketing and sales, think again.
You are valuable, and there are people that need what you are selling. Don’t deny them.
The world needs you. Don’t deny it YOU.