There are two types of people that drive the world: ᴄʀᴇᴀᴛᴏʀꜱ ᴀɴᴅ ᴘʀᴏᴍᴏᴛᴇʀꜱ. These people are the star actors, and the rest are the supporting cast. All other roles are subordinate to them. They’re the trees that supply us with oxygen. There’s a pecking order between these two stars, however. There’s a notion that being […]
I’ve been a fan of networking ever since I joined Business Network International some 15 years ago. I never really understood the power of networking until I read the statistical mathematician, Nassim Nicholas Taleb’s book, Antifragile: Things That Gain From Disorder. He posed a question around why some entrepreneurs are successful and why others end […]
You really don’t need more customers, seriously. What you need are more clients. On the face of it, customer/consumer/client means the same, doesn’t it? But there’s a nuance, and that can make all the difference to how you attract the right business to you. Right off the bat, I hate the word consumer in anything. […]
I checked out my friend, copywriter Kirsty Coetzee’s post on Atomic (A platform to create predictable sales revenue). I was curious to see what all the fuss was about and checked it out. It was all yadda, yadda (improving sales, scalable, predictable revenue) … all alien concepts to me right now in Covid-19. I’m just […]
