It is not good enough for individuals in an organization to strive to do well. It is important for them to have co-operation between team members as well.
A statement that refers to benevolence will only work if it resonates with something that the business stands for authentically.
On 11 Sep 2013 Jon Eddy Abdullah, CEO of dtac, spoke to a group of dtac leaders on what leadership at dtac means. Herewith is a recording of the presentation. Held at dtac House, Bangkok.