There are no such things as good ideas and bad ideas. There’s only the right story or the wrong story. The right story is the one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right people. The success and failure of our ideas depends on us telling the right story. – Bernadette Jiwa

I want to help you tell the right story so that you attract your ideal clients to you so that you can build the business of your dreams.To this end, a well-crafted story is the cornerstone of your client acquisition strategy.If you’d like me to help you craft something masterful, reach out at the end of this explanation.

The Goal

Build a brand story and persona on LinkedIn that will open up conversations with your ideal clients so that you can enrol them to do business with you. The copy we write for your LinkedIn profile and website will be the cornerstone story for all your marketing properties.

The Process

• You fill out a questionnaire that is aimed at finding out your essence and clarifying your contribution:
• Your personality
• Your vision, mission and goals
• The persona of your ideal client
• Your products/services
• Your point of difference (What is it that you bring to the table that your competitors don’t)
• Your brand story
• Your call to action
• And, lots more
• Once I have got all the information from you and your clients, we set up a meeting and brainstorm the message we want to portray. This is your brand, and you have to have the majority say in it. I only guide and write the final manifesto.
• Once we have agreed on a direction, I go away and write your LinkedIn profile. You clear it, and we make it live on your LinkedIn platform.
• Thereafter, I’ll tune up your entire LinkedIn property so that it is fully optimised for LinkedIn search and your prospective clients.