People Don’t Buy What You Do; People Buy Why You Do It.
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
Simon Sinek, author of “Start With Why”, has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”
He gives a quote-worthy speech at this TED event in 2009 on the reasons how some some corporations succeed and some don’t. He says, “There are leaders and there are those who lead.” We implore you to find out more.
In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full Bio here »