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November 25, 2013

People Don’t Buy What You Do; People Buy Why You Do It.

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“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

Simon Sinek, author of “Start With Why”, has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”

He gives a quote-worthy speech at this TED event in 2009 on the reasons how some some corporations succeed and some don’t. He says, “There are leaders and there are those who lead.” We implore you to find out more.

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full Bio here »

Here’s how I can help.

  • Let me write your legacy story

    If you want to document your entrepreneurial journey or share how you went from employment to building empires, Jacques is your writer.

    If you want to capture your COVID story? Jacques is your writer.

    Or if you want to be able to eloquently express in writing all the in-between moments, between the milestones (the things you don’t list on LinkedIn), Jacques is your writer.

    This is an asset- the story of you- of this lifetime. Yes, a book you can sell and promote to support your expertise and experience on LinkedIn or other platforms.

    But it is also a precious gift and legacy you can pass down to those who will come after you and stand in appreciation of those who came before you.

    The Process

    • Reach out to me to write your legacy story
    • We have a Zoom or WhatsApp call to see if we click and to get to know each other
    • If we click and decide to do this, I send you guidelines and questionnaire and a questionnaire for you to fill in
    • You complete it and send it back to me
    • We have a second Zoom or WhatsApp call to work out the register, resonance and rapport of the text
    • I write the first draft of your manuscript (two weeks)
    • I send the first draft sent to you for changes and approval
    • I then do a final edit, proofread and revision.
    • You sign off on the manuscript and there you have your legacy story

    What You Get

    • A 25 000-word e-book ready manuscript
    • A 100-200 word summary (blurb) on what the book is about
    • A 100-word biography on the author

    I know people who can design your cover, add illustrations and even upload your book to Amazon. I’ll put you in touch with them so that you can get your Legacy Story perfect.

  • The First 300

    I help you write the first 300 words of your marketing story. 

    I work best with creative entrepreneurs who are uncomfortable with spammy, predatory and ploy-ridden marketing.

    If you want to market in a way that supports you and your values, then seriously consider reaching out to me so that I can help you carve out the space to: Do work that makes you proud and attract the customers to you who need what you have to give.

    Once you have your core message, you can use it on your website and all your social media elements.