People Don’t Buy What You Do; People Buy Why You Do It.
Simon Sinek, author of “Start With Why”, has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”
He gives a quote-worthy speech at this TED event in 2009 on the reasons how some some corporations succeed and some don’t. He says, “There are leaders and there are those who lead.” We implore you to find out more.