The Professional Speakers Association of Southern Africa (PSASA) presents two of South Africa’s foremost marketing experts (Ian Rheeder and Jacques de Villiers) to share some of their valuable insights so that you can ramp up your business and your profits.
When and Where
Date: 22 June 2011
Time: 07h30 for 08h00 – 09h30
Venue: Cafe Culture, Pineslopes Centre, Fourways (next to Monte Casino)
Investment: R150 (Includes a full buffet breakfast, an opportunity to tap into the expertise of some of South Africa’s top expert professional speakers and network with other business owners).
There’s only space for 100 guests, so book early because it will be on a first come first served basis.
7 Deadly Marketing Sins by Ian Rheeder
Some of us just keep doing the same things, and expect improved results, while others believe we just need to work much harder. Rather work smarter by discovering the most deadly marketing & sales pitfalls, and indulge yourself in the 7-deadliest solutions. Most business decision makers are committing some (if not all) of these ‘sins’ without realizing the the permanent damage they are already causing their organisation.
About Ian Rheeder
Ian Rheeder is arguably one of the top marketing brains in South Africa today. He is a qualified Chartered
Marketer, the highest professional marketing qualification recognised both in South Africa and Europe. Ian is also a registered training Assessor with Services SETA South Africa, who is registered to facilitate almost all their Marketing & Sales programmes. He has facilitated marketing and sales management programmes at the Gordon Institute of Business Science (GIBS) since 2007, and is currently part of the official GIBS adjunct faculty. Ian is an author of two books, the most recent being Psychologies of Successful Leaders. Check out Ian’s website www.markitects.co.za
Lose The Mission Statement … You don’t believe it anyway by Jacques de Villiers
Many organisations pay lip service to their mission statement and water it down so much so that they become a two-dimensional version of their full potential. They’ve lost the ability to connect at a real level with their employees, suppliers, clients and potential clients. People are yearning to do business with authentic companies. Learn how to tap into your organisation’s authentic core and to tell its story in such a way that it taps the emotional reservoir within each persona involved in the organisation. And, get your employees to internalise your story and spread it in word and deed. Once your organisation truly connects with its audience, watch the alchemy begin … happier employees, more clients and more sales.
About Jacques de Villiers
Jacques has been telling his clients’ stories and helping them connect with their target markets since 1998. His copywriting skills and ability to help his clients connect emotionally with their stakeholders has earned him the moniker, The Business Generator. He is a battle-tested copywriter that intuitively knows how to write the words that touch people to the core, emotionally arouse them, open their hearts and ultimately their wallets.
Programme – 22 June 2010
07h30 – 08h00 – Registration
08h00 – 08h30 – Breakfast
08h35 – 09h05 – The 7 Deadly Marketing Sins
09h07 – 09h35 – Lose The Mission Statement … You Don’t Believe It Anyway
09h35 – 10h00 – Q&A, network and connect
Book Now (only space for 100)
071 670 2168