They’re like the lovechild of an instruction manual, Mr Spock and Mr Bean … cold, emotionless and a little sad.
They try to take you on a journey of sorts; but don’t really, do they? You know the kind of LinkedIn profiles I’m talking about, don’t you?
“I’m so and so. I am a insert profession. I’ve done this for 20 years. In a gazillion countries and 15 continents (clearly, I failed geography). My magic widget has sold more than a bazillion. This is what some of my clients are saying. Pick me. Pick me. Pick me.
I’m not saying you mustn’t position your credentials (hell, if I had a Phd, I’d put it in everywhere); you must.
It’s just a matter of seamlessly weaving them into your story. Your credentials aren’t your story. You’re the story because people want to buy from human beings just like you.
Your clients want to know about you, the eccentric you, the quirky you, the real you and the you that’s going to connect with them and their dreams.
If you’re ready to look at a LinkedIn profile that’s a little eccentric, interesting, and has a bit more of the authentic you in it so that you can enrol the the right clients to your cause, reach out to me and let’s chat.