March 10, 2023

LinkedIn profile commission for accidental realtor, Gadifele Moeng

LinkedIn profile writer Jacques de Villiers for housekeeper and accidental realtor, Gadifele Moeng

Gadifele and I decided that on LinkedIn, she would aim to help real estate agents in Johannesburg. This is what I crafted for her.

I’m an accidental realtor. I clean show houses so that real estate agents can close more deals more consistently. Housekeeper. Residential and commercial cleaning company.

I bet you’re a bit like me: you like to hang out in a spotless, warm and welcoming house.

And, probably more so, if you’re a real estate agent? A dirty or pristine show house could materially affect your income, couldn’t it?

You probably already know that many potential buyers have been lost because of small things. Things like a dirty oven, extractor fan, sticky cupboard tops or wall markings to name a few.

My name is Gadifele. I love cleaning so much that I started my own cleaning company in 2016.

I’ve always kept a clean home, something I learned from my dear mother. When I had my children (2007 and 2010), they naturally took up all my attention.

Both times, my housekeeping duties were severely curtailed, and my home started getting an air of neglect. Being a clean freak, it was more than I could bear. But this got me thinking, “What if there are other mothers that are too busy to keep a clean house? This idea took a while to germinate, but finally in 2016 I decided to take my shot and I started Gadmo Cleaning.

From those humble beginnings, Gadmo Cleaning has grown into something rather wonderful. We now have 10 people cleaning homes, offices and industrial complexes in Johannesburg, and have completed hundreds of assignments.

Around 2019, a real estate agent who was looking for a house for my family complained that a dirty house almost lost a sale.

This got me thinking that real estate agents really could use my help. I then focused my efforts on helping them, and today, 80% of my clients are real estate agents.

I don’t have to tell you of all people that selling a home is a complex affair. You’re mired with mandates, listings, pre-qualifications, loan approvals, show days, purchase & sale agreements, and a hundred other details that demand your attention.

The last thing you want to worry about is whether your show house is up to scratch. And, you certainly don’t want to be cleaning the house yourself; you really have better things to do … like closing deals.

The good news is that I have you covered. When my team has finished with a house cleaning assignment, you’ll be able to show the house with pride.

And, yes, I get it. House cleaning may be a tiny piece of the entire home presentation and sales puzzle, and may seem inconsequential. But, it could be the difference between a sale or not.

Let’s set up some time to chat, and let’s see if I can help you close more sales more consistently.

Check out Gadifele’s LinkedIn profile. If you’re looking for a profile revamp, check out my service here.

Check out examples of other LinkedIn Profiles that Jacques has crafted.

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