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July 23, 2020

Legacy Writer Brand Story 6 – more about doodles

Doodles for Legacy writer brand story, Jacques de Villiers

brand_expressions

Here are some of the doodles @yvette_hess created for @jacquesamauri . To maintain the aesthetic, Yvette used the brush Jo used for the logo.

The palette was the same, the vintage teal and the chocolate.

The classic cigar-on-whiskey-glass was what we were going for in terms of brand personality, but additional elements and different colours of them were also created.

The artistic side was exercised in for example, the composition and direction of the paper elements. Yvette wanted to create depth, while holding the brand personality alive.

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