Hello, I'm so glad you're here, and you're most welcome!


This quest will only resonate with you if you're more Seth Godin than Wolf of Wall Street and if you're a Firefly.


If you believe in this quote by Seth Godin then the entire Firefly quest will resonate with you.


"Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labour instead of attention-stealing ads and spammy email funnels."


You're a Firefly if: You're a spiritual being that graces Earth and has an infinite pull to serve others. You act as a guide post for humanity and help elevate it to a higher consciousness.You create a path of light in the darkness to provide a beacon of hope for humanity.


How Do Fireflies show up in the world?


They show up as lightworkers, crystal babies, indigos, earth angels, shamans, star seeds and confidantes. They come in the form of healers, wellness consultants, speakers, coaches, trainers ... they're all around us, and they need to share their gifts.


If you're predatory and just in it for the buck and focused on what you can get out of the world and not what you can put into it, then this is not your tribe and not a route that'll work for you.


Now that we've got that out of the way and you're still interested, lets get into it.


What's Our Benevolent Intent?


The benevolent intent of this quest is to help Fireflies who are reluctant marketers become comfortable with the discipline so that they can share their gift with more people, and become comfortable charging for it (or charging true value for it).


There are three challenges for Fireflies to overcome (two of them are in the head and heart):


The Imposter Syndrome where we don't think that we're quite good enough yet. Or worse, we think that one day someone will throw a stone at us and as we duck, our mask will slip, revealing the real and vulnerable 'you' to the world.


Getting comfortable charging money for sharing our gift to the world. Many of us don't want to corrupt our value (and our values) by charging money. If you are anything like me, you'd rather barter or gift your services in the spirit of giving than charge money (or full value at least). The problem with that is that you cant eat gifts and you can't fulfil your security piece (rent, bond, car, school fees and the like).


We don't understand the process of marketing. The process is too complex, convoluted and time-consuming to grapple with. There's too much friction to have to learn how to market. We've got better things to do, haven't we? Like sharing our gifts with the world.


What's the Plan?


The intent is to craft a directory website (www.fireflyacademy.co.za) that'll promote all our services into the world so that we can find the right clients to work with (those that value what we do and are prepared to pay for our value).


For those of us who are still reluctant to market our gifts, the website will be a soft entrance and a testing of the water.


For fireflies who are already savvy marketers, this will be another arrow in your marketing quiver - one that will give you great backlinks, SEO, branding and exposure!


To reframe our view of marketing from a predatory experience to a benevolent experience. It really is our duty to share our gifts with as broad a range of humanity as we can, especially in the dark times we're currently facing. It's not our destiny to play small and be the best kept secret in our neighbourhood.


If you're still struggling with the idea of marketing your gifts to the world, let me try to show you by way of example: If you had the definitive cure for cancer, would you keep it a secret and only share it with the few? Or would you share it with the world?


To that end, I'll be sharing all my marketing knowledge with you in easy-to-understand and frictionless way so that if you choose to accept the challenge of sharing your gift with the world, you'll have the tools, wherewithal and know-how to do so.


If this at all resonates with you, logically your next question is going to be, "How do I become part of this quest and how much is it going to cost?"


It's for free


The benevolent intent is to help Fireflies share their gifts with the world so that we can raise human consciousness. If you are so inclined, I'm always appreciative of donations on my Ko-Fi. All proceeds are used for promoting Fireflies, uploading profiles, hosting and maintaining the website. The entire point of this quest is to help Fireflies so that they can raise the consciousness of humanity.


What do you get?


A 200-word profile on the directory site promoting your gift to humanity.

Logo and/or photo of you.

Links back to your website and all social media properties.

Promotion on all my marketing properties.

Simple and frictionless marketing lessons via email so that you can show up in the world as you should.


If this sounds like an appropriate offer and it resonates with you, here's what you need to do next.


When will the website go live?


The website will go live in June 2021. In the meantime, get your profile to me by signing up.


Let's do this now so that we can: Create a path of light in the darkness to provide a beacon of hope for humanity. And, get a fair value exchange so that we can continue serving humanity!


If this quest resonates with you, I invite you to sign up now.


You're the Job!

Jacques


Find out more about me here.