People will buy into something if they buy into the purpose. Having a worthy purpose is the first step to achieving great things, as an individual, and as an organization.
The degree to which the average transaction in a market reflects the intention to do what is just is the degree to which we have a healthy economy that does not need to be managed.
At the deepest level there is chasm between the promise that most brands make and the customer’s experience of the brand. We help close the gap.
When these people work, they no longer work to sustain themselves. Every task in their working day is concerned with perfecting the work of art called their lives.
The aim of good work is to enable individuals. It is not to build structures. It is not aggrandizement.