You’d think that Vodacom would hire a top-notch advertising agency to help it with its advertising. And, you’d think that agency would in turn hire top-notch staff. Here’s an example from its recent advertising campaign. As you can see by the picture, 100 BMW’S  should be 100 BMWs. Either the […]

Congratulations to Michele Alexander and Craig Mischief for being listed on Motivators International. I hope that Bronwyn and I can get you placed in 2008 and beyond. Jacques de Villiers is a marketing and sales specialist in South Africa

Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why. Reason […]

I’m not a fan of populist leaders like Jacob Zuma. I can only hope that he has some savvy, logical advisers. If he has a bunch of sycophantic acolytes advising him, then we’re in the dwang. A thought came to mind after he was elected president of the ANC … […]

Some sales people are almost robotic when it comes to keeping to a script. They’ve been taught in a certain way and will stick to it, come hell or high water. Unfortunately, their EQ (emotional quotent) is not always up to scratch. Here’s the story: Walking into my local Wimpy […]