Looking Sideways – An eccentric look at sales and marketing – Who is Sharliza? I was paging through abou Time (Vol 5 No 2), the 1Time inflight magazine on a flight to Cape Town, recently. An article by PR Worx, First Female Pilot For 1time Airline, caught my eye. 1time […]

When Good Copywriters Go Bad I’ve always been a fan of reading and keeping up-to-date with both history and current affairs. As a direct marketing copywriter, I get some of my best ideas from these sources. Because I want my copywriting to have impact it is difficult for me to […]

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke […]

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal […]

You’d think that Vodacom would hire a top-notch advertising agency to help it with its advertising. And, you’d think that agency would in turn hire top-notch staff. Here’s an example from its recent advertising campaign. As you can see by the picture, 100 BMW’S  should be 100 BMWs. Either the […]