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A Message to Garcia

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke […]

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The Devil’s in the Detail

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal […]

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Vodacome caaan’t spell

You’d think that Vodacom would hire a top-notch advertising agency to help it with its advertising. And, you’d think that agency would in turn hire top-notch staff. Here’s an example from its recent advertising campaign. As you can see by the picture, 100 BMW’S  should be 100 BMWs. Either the […]

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Article marketing can boost your business

Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why. Reason […]

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