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When Good Copywriters Go Bad

When Good Copywriters Go Bad I’ve always been a fan of reading and keeping up-to-date with both history and current affairs. As a direct marketing copywriter, I get some of my best ideas from these sources. Because I want my copywriting to have impact it is difficult for me to […]

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A Message to Garcia

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke […]

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The Devil’s in the Detail

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal […]

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Vodacome caaan’t spell

You’d think that Vodacom would hire a top-notch advertising agency to help it with its advertising. And, you’d think that agency would in turn hire top-notch staff. Here’s an example from its recent advertising campaign. As you can see by the picture, 100 BMW’S  should be 100 BMWs. Either the […]

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