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Douglas Kruger

Expert Positioning

Expert Positioning in south africa

Expert positioning is no more nor less than a game of perceptions. And the strongest perception becomes the enduring legacy. “Nice car, but aren’t you sponsored by Ford?” Six years ago, when I auditioned for the part of the presenter in a series of ads, it passed through my mind that […]

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Impose limitations for real innovation

Shackles - Douglas Kruger

Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a ‘white page’ and they generally won’t know what to do with it. Strangely, however, impose some limitations, and you can actually […]

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