When people suspend their self-interest for the requirements of the team their demeanour is fundamentally co-operative.
What this means is that the operator has to see the line of sight between the task that they do and the overall benevolent intent of the enterprise. Only once this line of sight has been established do we have a meaningful task.
In my experience, most people think that the reason why enterprises exist is to render a profit to the owner of the enterprise. This is however an ineffective motivator.