Let me help write your epic story
Article by Jacques de Villiers published in Meetings SA and CEO Magazine. “If you build it, they will come.” This is the attitude of many companies when they build their websites. They think that customers will come streaming in and that a website will be a panacea for all their […]
Granted, affront advertising does not work for everyone like it worked for the British outfitter French Connection UK. Using its almost-offensive acronym, FCUK saw its sales increase by 40% and its share price more than double after its billboard campaign. Most of my clients are B2B, so this kind of […]
Looks and charm may get you one date. Character, consistency, caring and support will get you going steady. The same holds true for your client. Your organisation may woo her to buy once at a high profit with promises of service, loyalty, discounts, friendliness, but if you can't back up […]