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Search Engine Optimisation For Beginners

Search Engine Optimisation Jacques de Villiers

If you’ve been trying and failing to work out how to really get your website to become a real marketing tool for your business, why not consider attending this 3-hour workshop. We’ll take a deep dive into what makes a website work. You’ll learn: – How to structure your website for search engines – How to optimise every page for search – How to find the right keywords for your business – How to craft […]

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Branding and Marketing: What’s In A Name?

When branding and marketing your company name, make sure you know the history associated with the name, otherwise you could run into trouble.  A while ago I saw an advert for a parachuting outfit called Icarus. I thought it was rather an unfortunate name for a company. As you know, Icarus, the son of Daedalus (if you care — he built the Labyrinth of the Minotaur at Knossos and seriously upset King Minos), flew too […]

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Internet Marketing: Google & the Art of Dating Angelina Jolie

Article by Jacques de Villiers published in Meetings SA and CEO Magazine. “If you build it, they will come.” This is the attitude of many companies when they build their websites. They think that customers will come streaming in and that a website will be a panacea for all their financial woes. It may have been true when Theodore Roosevelt uttered those immortal words about the Panama Canal, but it’s not true for your website. […]

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FCUK Advertising

Granted, affront advertising does not work for everyone like it worked for the British outfitter French Connection UK. Using its almost-offensive acronym, FCUK saw its sales increase by 40% and its share price more than double after its billboard campaign. Most of my clients are B2B, so this kind of gratuitous advertising probably wouldn't go down too well.   Now that I have your attention, I'd like to touch on the B2B customer acquisition strategy […]

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Marketing, public relations, sales – Jacques de Villiers

This blog primarily focuses on marketing, Internet Marketing, Public Relations and Sales Training strategy and tactics. I've been in marketing and public relations since 1987. My work history.   After honing my craft, I started on my own in 1998. I started two companies, Motivators International (representing motivational speakers) and MindTrust Marketing, a strategic marketing consultancy. Besides consulting on strategy, I also get asked to present keynote addresses at conferences on the subject of marketing, […]

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