A purpose driven business is a business that sincerely pursues a Benevolent Intent. It is clear that a business which claims to be there to serve its market would trade very differently from a business that is there purely to enrich owners.
Self-help books try to help you succeed at pursuing goals. But there is something they leave out.
What you typically see in a person who is here to take is that he/she will tolerate licentiousness because acting appropriately is given relatively little significance.
Being a good citizen means being a contributor, a person who contributes to the collective, this means acting with the intent to give.
Leaders need to look after their people, they can’t outsource this responsibility without negative consequences.