When I make what I am doing the purpose of what I am doing then I no longer experience it as the price I have to pay to get a reward. It is its own reward. I am fulfilled by doing it.
Receptive attention means that in that moment you give attention to things that are actually going on; you are actually perceiving the world itself and not some very limited part of it defined by your objectives.
What this suggests is that as we mature there is a change in the proportion of the mix of our intent from more self focused in the beginning to more other focused in the end.