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An expert in digital marketing, social media, digital customer experiences and helping business engage people in a digital world.
Mike Saunders the CEO of DigitLab, a digital marketing agency working with local and international organisations to build a meaningful relationship with their customers.
An international speaker, Mike has had the privilege of working with some of the world’s most prestigious organisations including Vodafone, IBM, Microsoft, KPMG, Norton Rose, Mr Price, Toyota and Exxaro. Along with his experience in business, Mike has also contributed to leadership programmes for Gordon’s Institute of Business (GIBS).
Mike has been at the forefront of business transitioning into a world of social and mobile technology and has been a key part of important projects looking into the use of social technology in marketing campaigns, internal communications, social learning, leadership development, knowledge management, collaboration, project management and enterprise social media.
Acknowledged by his peers as one of the Top 20 South Africans to follow on Twitter, and one of the best contributors to the industry in 2012 by the DMMA, Mike has won the respect of business by his determined approach to helping business navigate a diverse and complicated world of Digital Business. Mike’s digital agency DigitLab was voted one of South Africa’s Best Digital Agency’s by The Bookmarks Awards in 2012.
In 2013 Mike released ‘Raising Digital Citizens”, a resource for parents looking to protect and raise their children in a digital age.
Mike is often called on by business magazines and websites to comment on technology, social media and Generation Y. Mike has been featured in Radio 2000, Sunday Times, Sunday Tribune, ITWeb, and a host of other popular publications.
In 2014 Mike won the Special Award for Outstanding Contribution to Social Media at the New Generation Social and Digital Media Awards.
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