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Internet Marketing Consulting

Internet Marketing Strategies That Work

If you want to build your online brand effectively, generate qualified leads and convert them, then you should consider the Internet marketing, search engine optimisation and social media services of Jacques de Villiers.

Internet Becomes UK’s Biggest Marketing Medium

Internet advertising sales in the UK overtook television advertising for the first time in the first half of 2009, making it the nation’s biggest advertising medium, according to new research by the Internet Advertising Bureau and Price Waterhouse Coopers. Internet advertising sales rose to £1,75 billion giving it a market share of 23,5%. TV advertising dropped into second place with a 21,9% market share. The UK’s advertising market has experienced one of the world’s most aggressive expansions, due to the level of Internet penetration. The main driver has been search and particularly Google.

Discover field-tested Internet marketing strategies for real ROI

Let Jacques help you design and implement a tried and tested Internet marketing strategy to ramp up your business. You can use one or all of the following components. It depends on how quickly you want to dominate your niche space on the Internet.

  • Internet Marketing Plan
  • Competitor Analysis
  • Content Marketing
  • Search Engine Marketing
  • Pay Per Click Marketing
  • Social Media Marketing

Internet Marketing Plan

We’ll design an Internet Marketing Plan that is guaranteed to bring you targeted traffic from search engines, directories and other websites on a consistent basis. We’ll help you design and implement a sustainable Internet marketing strategy. With the easy-to-follow blueprint you should blast your competitors out of the water.

Benefits

  • Increase targeted traffic to your website & generate more quality leads and sales
  • Reach your customers at the very moment they are looking for what you offer
  • Increase conversion of visitors to clients by building trust & credibility
  • Increase your ROI
  • Build your brand in a cost-effective manner

Competitor Analysis

Discover how your competitors are using Internet marketing to promote themselves. Our Internet Competitor Analysis will give you the competitive edge because you’ll be able to gauge your competitors’ strengths and weaknesses. You’ll be able to take this knowledge and convert develop a strategy to gain the competitive edge. You’ll also know how your website stacks up against your competitors.

Benefits

  • You’ll be able to find out what keywords your competitors are using
  • You’ll find out your competitors’ pay per click strategies
  • You’ll be able to counter their online strategy to help you take the preeminent position in your market

Content Marketing

By adding relevant and quality content to your website regularly (once a week) you’ll have a content-rich website. This will serve you well in your efforts to get higher rankings in the search engines and you’ll get qualified visitors coming to your website. Our specialist web copywriters will ensure that you have keyword rich, persuasive copy that will convert prospects to customers.

When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your
website increases and will then be recognized by search engines as a valuable content rich site. By optimising content
with relevant keywords, you will get organic (free) focused traffic driven to your site.

Benefits

  • Increase qualified visitors to your website so that you can make more sales
  • Give customers relevant solutions when they want them
  • Build credibility and trust by giving visitors relevant content that is useful to them
  • Build your online brand
  • Position your company as the expert in its field
  • Increase your return on investment

Search Engine Marketing

Develop a search engine marketing strategy that’ll help you rank high in your targeted keywords. Give the search engines what they want and you’re halfway there. We know what the search engines want so that they’ll rank you highly. The bottom line is that if you’re not in the Top 20 searches in Google and other search engines, you may as well be invicible.

Benefits

  • Increase targeted traffic to your website
  • Convert visitors to customers by creating credibility and trust
  • Build your brand awareness

Pay Per Click Solutions

Pay Per Click (PPC) advertising is an investment, and just like any other it has to pay for itself
PPC is enormously powerful:  You only advertise to people who are looking for what you have right now, and you only
pay when they respond by clicking through to your website. The price is determined by an ongoing real-time bidding
process that is based on true market values. It is relatively simple to do it yourself. However, most companies don’t have the expert knowledge to know how to develop an effective PPC strategy. We’ll find the right keyword for your company, at the right price. We’ll write a compelling sales page that will convert prospects into customers. And, we’ll monitor progress, course correcting where we have to so that you don’t waste any of your PPC budget.

Benefits

  • Convert more customers by rolling out highly  targeted PPC campaigns
  • Dramatically lower your PPC costs by using tightly focused ad groups managed by us
  • Improve your click through rate by writing ads that  match your prospects thoughts
  • Significantly increase your conversion rates with perfectly matched landing pages
  • Get more value by leveraging off the “long tail” keyword phrases that we uncover

Social Media Marketing

In today’s connection economy, social media is becoming more and more important to reach out to prospects and clients alike. Your target market wants to engage with human beings. We’ve got experts on hand to help your company come to grips with the vagaries of this ever-changing medium. If you want to know how to build business benefits out of YouTube, Twitter, Flickr, Facebook, Slideshare, blogs, Squidoo and the like, you’ve got to talk to Jacques.