Article marketing can boost your business

Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why. Reason #1: Article marketing is free. Every business owner knows that advertising isn’t cheap. Every newspaper or magazine ad you run costs you dearly. By spending […]

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An embryonic democracy produces Jacob Zuma

I’m not a fan of populist leaders like Jacob Zuma. I can only hope that he has some savvy, logical advisers. If he has a bunch of sycophantic acolytes advising him, then we’re in the dwang. A thought came to mind after he was elected president of the ANC … If the USA can elect George W Bush, then I suppose we can elect JZ. After the election debacle which saw Al Gore lose by […]

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Sticking to a sales script could lose you the plot

Some sales people are almost robotic when it comes to keeping to a script. They’ve been taught in a certain way and will stick to it, come hell or high water. Unfortunately, their EQ (emotional quotent) is not always up to scratch. Here’s the story: Walking into my local Wimpy in Sandton for breakfast the a while back, the manager asks me, “Smoking or non-smoking?” Hey, I’m all for choice. However, I have 3-year-old Margaret […]

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ANC power struggle will sink the DA and IFP

The ANC power struggle doesn’t auger well for opposition parties. The ANC is a party at war with itself and will not be able to function as a unified force after its Limpopo conference. Whether Zuma or Mbeki wins, one thing is for sure the ANC is a divided force. Neither faction can do a simple thing like stop its followers from wearing tee shirts supporting either one. The mass of the ANC is an […]

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