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Does your marketing stack up?

Looking Sideways – An eccentric look at sales and marketing When I look at how companies market their business it seems that most of them are stuck in a post-Kotler time warp of product, place, promotion and price. The same old boring adverts, buying into their advertising agencies “its all […]

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Who is Sharliza?

Looking Sideways – An eccentric look at sales and marketing – Who is Sharliza? I was paging through abou Time (Vol 5 No 2), the 1Time inflight magazine on a flight to Cape Town, recently. An article by PR Worx, First Female Pilot For 1time Airline, caught my eye. 1time […]

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When Good Copywriters Go Bad

When Good Copywriters Go Bad I’ve always been a fan of reading and keeping up-to-date with both history and current affairs. As a direct marketing copywriter, I get some of my best ideas from these sources. Because I want my copywriting to have impact it is difficult for me to […]

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A Message to Garcia

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke […]

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The Devil’s in the Detail

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal […]

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