This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain and the […]
You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal stage. The proposal document is […]
Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why. Reason #1: Article marketing is free. […]
I’ve got to be honest, I’ve always felt that this EQ (emotional quotent) fed to us by Daniel Goleman and his acolytes was just another way of ripping money out of our pockets. But with the recent events in the ANC, Nick Dennis and the bread fixing debacle and the Glen Aglioti saga, maybe there’s […]
Clothing retailer, Markham fascinates me. It went on this massive branding exercise. After all was said and done, it changed its name from Markhams to Markham. Dropping the S must have been a huge creative stretch. And, a year or so down the line, the old logo “Markhams” still crops up. Well in Klerksdorp and […]
