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Douglas Kruger

Expert Positioning

Expert Positioning in south africa

Expert positioning is no more nor less than a game of perceptions. And the strongest perception becomes the enduring legacy. “Nice car, but aren’t you sponsored by Ford?” Six years ago, when I auditioned for the part of the presenter in a series of ads, it passed through my mind that […]

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Impose limitations for real innovation

Shackles - Douglas Kruger

Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a ‘white page’ and they generally won’t know what to do with it. Strangely, however, impose some limitations, and you can actually […]

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Death by PowerPoint #3 – Creative Replacement for Slides

Death by Powerpoint - douglas kruger

Part 3: Creative Replacements for Slides   Sometimes it’s not the smoking that you miss. It’s the act of playing with the cigarette.  In the previous two articles*, I militated against the audience-genocide visited upon humanity by PowerPoint slides. But what if, like the quitting smoker, you need something else […]

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Death by Power Point #2 – Presentation Structures that Replace the Need for Slides

Death by powerpoint

Part 2: 10 Presentation Structures that Replace the Need for Slides    In the previous article, we used scientific methodology to establish that PowerPoint now outnumbers homo sapiens, has become sentient and self-perpetuating, and will soon rise up and trigger the Apocalypse. Happily, there are alternatives. If you’re brave enough […]

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