The new kid on the block (Internet) is finally surpassing traditional media. First the UK, the USA can't be far off and SA will come in 18 months after that. Advertising agencies will have to jack up their digital marketing skills if they want to stay relevant.
Internet Becomes UK's Biggest Marketing Medium
Internet advertising sales in the UK overtook television advertising for the first time in the first half of 2009, making it the nation's biggest advertising medium, according to new research by the Internet Advertising Bureau and PricewaterhouseCoopers. Internet advertising sales rose to £1,75 billion giving it a market share of 23,5%. TV advertising dropped into second place with a 21,9% market share. The UK's advertising market has experienced one of the world's most aggressive expansions, due to the level of Internet penetration. The main driver has been search and particularly Google.
Business Generator, Jacques de Villiers is a professional speaker and consultant specialising in marketing, public relations, sales consulting and employee motivation.