Daily Archives: March 14, 2016

Expert Positioning

Expert Positioning in south africa

Expert positioning is no more nor less than a game of perceptions. And the strongest perception becomes the enduring legacy. “Nice car, but aren’t you sponsored by Ford?” Six years ago, when I auditioned for the part of the presenter in a series of ads, it passed through my mind that I might be making a mistake. Certainly, it was television exposure. But what if it was the wrong exposure? What if it was the wrong […]

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