Daily Archives: October 20, 2014

Is cold calling relegated to dinosaur status?

Cold Calling

Is cold calling going the way of the dinosaurs? If your main form of lead generation is cold calling on the telephone, then you may be a little out of touch with reality. Today‚Äôs business-to-business (B2B) buyers have changed the rules of engagement and are no longer as open to getting a cold call as they used to be (if in fact, they ever were). This is, of course, if you believe a B2B Transformation […]

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