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Daily Archives: October 14, 2014

Let your sales strategy flex its own muscles

Let your sales strategy flex its muscles

I often get asked by my clients to help write their sales strategy. There’s a problem with this. The problem is not in the writing. The problem is in me doing all the writing. Most clients want a document handed to them on a silver platter with minimal to no involvement. This, of course is a recipe for disaster. The ‘strategy’ ends up on a sales managers desk where it normally stays, gathering dust. I […]

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