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Daily Archives: August 23, 2014

Is customer relationship management a footnote in your marketing arsenal?

Customer Relationship Management

People ask me why I’m such a fan of CRM (customer relationship management). Simple. A properly executed CRM strategy leads to repeat business. And, repeat business is more profitable than new business. Selling to existing customers is easier and cheaper than trying to acquire new customers. What helps me focus my mind and efforts on making sure my CRM is up to scratch is a concept called lifetime value. I try and figure out how […]

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