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Daily Archives: August 21, 2014

The problem with keywords

sales training keywords

Should we as marketers be getting as hung up on keywords and SEO as we are? I have two themes: Keywords are problematic Should we be spending so much time on SEO to bolster our rankings? Keywords are Problematic One of the smartest men I know, Dr Bertie du Plessis told me a number years ago that he doesn’t write for Google he writes for his target audience. Tilly Davies of Call Centre Hub reinforced Bertie’s philosophy […]

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