Daily Archives: June 26, 2014

Grow sales through successful CRM

Customer Relationship Management Software

In my experience most sales directors are battling and failing to come to grips with the concept of CRM (customer relationship management) and how to make it work properly. They either don’t have a CRM strategy or have a half-baked one that is tottering along. There are many reasons why CRM isn’t working for sales-driven companies. But, I’m only going to unpack one. CRM software! Starting any customer journey with software is one of the […]

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