Daily Archives: January 26, 2013

Sales Training – Uncompleted Tasks Can Trip You Up

When tasks are incomplete it causes the brain to unhinge. The Zeigarnik effect named after the Gestalt theorist, Bluma Zeigarnik states that mental tension and unbalance is caused by uncompleted tasks. So, how does this neuroscience theory affect sales success? Let’s look at at three scenarios, your website, sales professionals and training. Website Most readers scan your website to find something that interests them. They check out a bunch of buttons and links on your […]

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