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Daily Archives: January 22, 2013

Book Review: Influence

Influence The Psychology of Persuasion Robert B. Cialdini

Book Review: INFLUENCE The Psychology of Persuasion – Robert B. Cialdini, Ph.d. As a student I used to sell jewellery at various country shows like the Rand Show, Pretoria Show, Pineapple Festival, East London and the like. There was no sales training. It was intuition, gut feel and a lot of seat of your pants, think on your feet confidence that helped me sell. I’ve always been fascinated as to how one can interrupt someone […]

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