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Monthly Archives: February 2012

Is Cold Calling Dead?

Sales Training needs to cover cold calling - Jacques de Villiers

According to a DemandGen Report whitepaper only three out of 100 B2B sales resulted from cold-calling. This impacts on how we choose our sales training providers and how seriously we take content marketing, Internet marketing and Social Media marketing. The BtoB Transformation Survey includes feedback from 103 respondents who were “involved in the purchase of a business solution or system within the past 12 months.” I’m not sure if this is a big enough sample […]

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Don’t Contact Me Database

  If you don’t want to receive unsolicited email, you may want to take the Direct Marketing Association of South Africa up on its offer of ensuring that its members wont contact you again. You can go on its Don’t Contact Me Database.   From the website www.optout.co.za Registering on this database will mean that you will not be contacted by members of the DMA (Direct Marketing Association of Southern Africa). The DCM (Don’t Contact […]

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