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Daily Archives: February 8, 2011

I’m a legend in my own lunchtime

I wrote this article for the Professional Speakers Association of Southern Africa. I think you’ll find that the lessons apply to any organisation that is more “we” focused than “you” focused. I’m a Legend in my own lunchtime – Jacques de Villiers My marketing copy has more ‘i’s in it than floccinaucinihilipilification, the English word with the most ‘i’s in it. That’s no surprise. The problem is that the ‘i’s in my copy are predominantly […]

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