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Daily Archives: February 7, 2011

Is Trolley Abandonment Costing Your Company Money?

Any marketer worth her salt knows that lead conversion whips lead generation anytime. So that’s why tracking generation-to-conversion is vital to see if your company is getting bang for its marketing buck. Trolley abandonment is to a marketer what Kryptonite is to Superman. It knocks the stuffing right out of you. For the uninitiated, trolley abandonment is when you have a full trolley of goods and leave it at the checkout counter for whatever reason […]

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